About Code Your Future

Code Your Future trains dedicated people in poverty to change their lives by getting good jobs in the software industry. We have helped hundreds of people get jobs so far, including at companies like Google, Slack, HashiCorp, Thoughtworks, and Capgemini. All of our education is free, and we cover expenses like childcare and transportation to support people in need.

We teach part-time courses using a flipped classroom style, assigning our trainees material to learn and exercises and projects to work on. We meet in-person once a week on Saturdays, and host mentoring sessions in the week, to help people with their learning. Our teaching and mentoring is primarily delivered by volunteers with a diverse set of backgrounds and skills, and our curriculum is all open source.

We sell corporate packages to companies to reach hiring and sponsorship agreements. We can create a custom training track to adjust to companies’ technical requirements.

Your Role

As our Growth Lead, you are the Conversion Scientist of the organisation. Working directly with the CEO, you will own the entire demand side of our model. Your job isn't to build a brand; it’s to find Language/Market Fit. You will spend your time interviewing customers, identifying their Jobs to be Done, and running weekly experiments to find the High-Gravity language that makes an Engineering Director say Yes to a hire. You will replace broad outreach with a validated, scalable playbook for partner acquisition. 

We are looking for someone who is ready to learn doing 50% of this on day one and figure out the other 90% within the next 6 months.

Your Background

• Rate of Learning: You have a high Rate of Learning. You can dive into a new technical domain or a new marketing tool and become proficient in days, not months.
• Customer Empathy & JTBD: You are familiar with (or ready to master) the Matt Lerner’s Jobs to be Done framework. You can extract deep insights from an hour-long interview with a busy CTO.
• Technical Literacy: You can speak to engineers. You can translate our curriculum into Business ROI.
• Full-Stack Execution: You are a generalist who can write the copy, learn to set up the CRM automation, and analyse the data without needing a technical team to hold your hand.
• Founder-Level Ownership: You have an Internal Locus of Control. You don't wait for a brief; you find the bottleneck and propose a solution.
• Experimental Rigor: You prefer a failed experiment that provides data over a campaign that provides no insight.

Your Responsibilities

• Bottleneck Diagnosis: Identify the Rate-Limiting Step in our partner acquisition funnel. You will determine if the problem is Attention (they don't see us), Trust (they don't believe our grads are ready), or Friction (our onboarding is too hard).
• Language/Market Fit Research: You will conduct Jobs to be Done interviews with Engineering Directors. You will dig past the fluff to find the struggle (e.g., wrong set of skills, cultural fit, team churn) and identify the high-gravity language they use to describe it.
• Growth Sprints: Run weekly Minimum Viable Tests (MVTs). Instead of a 3-month plan, you will run 1-week experiments to test headlines, outreach hooks, and de-risked hiring offers. 
• Founder-Led Conversion: You will act as the Strategy Engine for the CEO, turning high-level corporate theses into sharp, high-authority content that builds trust with C-suite leaders.
• Build the Growth Loop: Build a referral and retention system that turns every successful hire into three new leads, ensuring our growth is compounding, not just linear.
• Conversion Assets: Re-architect our website, sales decks, and founder-led content based on validated language. Every word must be designed to solve an Engineering Director’s specific pain point.